Madison brings over 15 years of experience in Business Development, Growth Strategy, and Marketing to The Balance Point. She partners with business owners to build intentional growth plans that increase visibility, attract qualified leads, and convert audiences into long-term customers. After relocating to the North Georgia area, Madison quickly fell in love with the community and is deeply committed to helping local businesses grow in a strategic, sustainable way.

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Madison’s work is centered on business development through modern marketing—leveraging social media, brand positioning, and customer engagement strategies to drive consistent lead flow and measurable growth. She has a genuine passion for social media, photography, and videography, and believes strong visual storytelling is essential to building authentic brands that connect and convert. By combining creativity with strategy, Madison helps businesses show up confidently online while aligning their marketing efforts with revenue, scalability, and long-term success.

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Madison holds two associate degrees in Business Administration and Human Resources, a bachelor’s degree in Accounting, and an MBA. She founded The Balance Point to help business owners move beyond survival mode and into strategic growth—by developing strong brands, attracting the right customers, and creating the balance they want in both their business and personal lives. She also hosts The Biz Files, where she shares real conversations, strategies, and insights around business growth, marketing, and entrepreneurship. Outside of work, Madison enjoys spending time with her husband and daughter, traveling, exploring new restaurants, staying active, and enjoying time with family, friends, and their dogs.

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